Cosmetics Industry Overview: Global cosmetics market is expected to garner $429.8 billion by 2022, registering a CAGR of 4.3% during the forecast period 2016-2022. Social media and the internet have given women access to global beauty trends. Growing focus on physical appearance along with increased disposable incomes will supplement the growth of the segment. The beauty industry has seen explosive growth, especially among young, independent brands. ... natural moisturisers and botanical oils to target specific skin problems, while stimulating skin’s own self-correcting capabilities. Marketing these products to the correct target sectors is crucial to their success. Black consumers account for a disproportionate amount of product sales in a number of fast-moving consumer goods categories. Whether retired, working or in need of care, the elderly are a key consumer demographic. Cosmetics Market (makeup or beauty products) are .
In terms of revenue, generation X dominated the market in 2018. “YouTube influencers are giving women the same access to the latest innovations in make-up and skincare and driving demand in the U.S.,” Van Dam says. Market research report on the Skin Care industry, with Skin Care product data, market share, and industry statistics. Consumers are seeking organic/natural skin care products: In 2015, natural skin care products grew by 7% in the U.S., compared to a 2% growth in the overall beauty market; in fact, natural skin care products are outselling traditional brands like Olay by two to threefold. The elderly are a key consumer demographic for the beauty industry. We spoke to Sharon Kwek, Senior Beauty and Personal Care Innovation and Insight Analyst at Mintel on why brands have identified the teen and tween market as so significant and how they will be forging ahead with marketing efforts to gain appeal in 2017. Demographics Insights. The expert-led global market intelligence solution for the beauty and personal care industries. ... MINTEL BEAUTY & PERSONAL CARE. Again, with $1.2 trillion in spending power, African-American consumers are an important population for smart brands that want to grow market share and brand preference. Social media and the internet have given women access to global beauty trends. The global anti-aging products market is primarily driven by a consistently aging population, increasing awareness and rising demand for anti-aging products across demographics. The global organic personal care market size was estimated at USD 13.33 billion in 2018 and is projected to register a CAGR of 9.4% from 2019 to 2025. Prestige Skin Care Marketing Trends Migrating to Mass Market. You can also use demographic market research reports to assist in characterizing a specific demographic profile. mixture of chemical generally used to enhance the appearance or odor of the human body. Escalating demand for face creams, sunscreens, and body lotions across the globe is expected to have a positive impact on the market over the forecast period “YouTube influencers are giving women the same access to the latest innovations in make-up and skincare and driving demand in the U.S.,” Van Dam says. Korean beauty brands lowering their target consumer age. Based on demographics, the anti-aging services market has been segmented into baby boomers, generation X, and generation Y. Anti-aging is a wider term used for external and internal body treatments, surgeries, or therapies that limit or slow the certain physical changes that occur due to aging. Makeup Academy NYC by Nina Mua. [11]. According to a new report published by Allied Market Research, titled, Skin Care Products Market by Product: Global Opportunity Analysis and Industry Forecast, 2014-2024 the global skin care products market was valued at $136,304 million in 2016, and is projected to reach $194,961 million in 2024, registering a CAGR of 4.5% from 2017 to 2023. ... are increasingly overlooked by the younger demographic in favour of newer and more engaging k-beauty players.
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