If your brand is considering working with a beauty influencer, here is our line-up for the top beauty influencers in 2020. When an influencer shares your content or discusses your brand or product publicly, it often feels more organic than if you were posting it yourself, and it can connect to their large social networks to expand your reach. These sponsorship campaigns offer influencers the opportunity to promote brands and earn up-front payments and free product samples, in addition to ongoing affiliate revenues. Their clients are companies in the fashion, beauty and lifestyle niches. One commonly cited example of an authentic campaign is L’Oréal’s Beauty Squad, which involved the brand working with eight mid-tier influencers from a diverse set of backgrounds.

In fact, 78% of marketers said that determining the success of influencer marketing campaigns would be a top challenge this year. The beauty influencer space hosts some of the best consumer engagement in all of digital marketing. Don’t be left behind on this new wave of marketing utilizing social media network effects. When we talk about remarkable beauty influencer marketing campaigns, it’s no doubt a certain teeth whitening brand might come to your mind. The app makes creating and managing your influencer marketing campaigns seamless! A robust market with consumer demand driving innovation The beauty and cosmetics market is looking very healthy – according to Business Wire the global market is projected to reach $675 billion by 2020, and is expected to grow at a rate of 6.4%. Target beauty audiences, automate influencer campaigns and drive performance. Influencer marketing is the new norm, widely adopted by fashion brands outside of the luxury space. Remove heavy lifting and repetitive tasks from your influencer marketing efforts, and get back to the high-value creative and strategic activities that set your brand apart. Mercedes Benz But enough waxing lyrical about it, let’s take a look at some brands and their incredibly successful campaigns. HiSmile in a few short years has become one of the biggest players in the oral hygiene game thanks to their efforts online and through content creators. Beauty Clout is an Influencer marketplace that connects social influencers, YouTubers & bloggers with brands in the fashion and beauty industry. Once your beauty influencer marketing campaign is underway, it will be time to start measuring success. When you’re seeking to create authentic marketing campaigns, especially through social media, influencer marketing can be highly effective.